Who doesn’t love freebies?! We all do, whether it’s a pencil, bumper sticker or food. There is no better way to win over people than with free stuff. Offering anything free is a sure fire way to draw attention too. That’s what several companies did for this year’s Presidential Election.
The 2008 Presidential Election was one of the most historic elections ever. There has been so much excitement and interest in this election. Possibly, one of the more exciting parts of voting this year is the free stuff.
In conjunction with the historical significance of this year’s election, several companies offered free items for those who voted. For simply voting, Starbucks offered its customers a free cup of coffee. Krispy Kreme stores rewarded voters with one star-shaped doughnut. Ben and Jerry’s gave away a free scoop of ice cream between the hours of 5-6 p.m.
The concept of freebies is nothing new, of course. However, more companies are utilizing this method as means to promote the company, to engage customers and to show social responsibility. Starbucks’ idea for offering free coffee was suggested on their online forum site, MyStarbucksIdea.com. The move by Starbucks demonstrates their move to actively engage their customers, as well as form lasting relationships with their customers.
Another company, Taco Bell, launched the campaign, Steal a Base, Steal a Taco, recently offering their customers free tacos. Taco Bell’s promotion coincided with the Major League Baseball World Series. This effort helped to promote the MLB World Series, whose viewing numbers were down, and promote Taco Bell. Collaborative campaigns such as Steal a Base, Steal a Taco often brings together two unlikely forces to meet a common goal. In addition, Dr Pepper will give away a free can of Dr Pepper to everyone in American when Gun’s N Roses releases their “Chinese Democracy” album. Dr Pepper also launched a blog in conjunction with its offer. Like Starbucks, Dr Pepper is employing social media to connect with their customers.
Freebies and giveaways provide a simple yet efficient method to increase awareness of a company. Freebies can also have a positive reflection on the company by showing social responsibility, like Ben and Jerry’s, Krispy Kreme and Starbucks. By offering free items for voters, Ben and Jerry’s, Krispy Kreme and Starbucks come across as being involved in the issues in America and show social responsibility. Furthermore, freebies can positively promote a company, and bring in new customers. Overall, freebies are a win-win situation. Everyone involved has the chance to benefit.