Category Archives: Uncategorized

Platform blog has moved

Hello, Platform blog readers. Please go to platformmagazine.org to visit our blog, which is now combined on one site with our magazine articles. Thank you for your continued readership! Platform Editorial Team

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The road back to Happy Valley

by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska … Continue reading

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The New and Improved PR Practitioner

by: Alex Reichenbach PR practitioners have always been expected to have impressive writing and communication skills to show on their résumés. Although these skills are important, they are only the beginning of what is expected of PR practitioners during these … Continue reading

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Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

by: Dorothy Griffith Dying to know who designed the clothes from your favorite television show? Looking for a lower cost alternative to that knockout dress from last week’s episode? You can find just about all the information you want on … Continue reading

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Seeing Red: Christian Louboutin’s Trademark Battle

by Jaley Cranford Whether they are strategically placed in a new movie or inspiring a rap song, Christian Louboutin’s signature red-bottomed shoes have found their way into the American mainstream. But these French imports wound up in a heated court … Continue reading

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Holiday PR: Companies Who Believe It’s Better to Give Than Receive

During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the public and their communities. Public relations professionals know the importance … Continue reading

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Airport Security: TSA asking for TMI?

The Department of Homeland Security (DHS) and Transportation Security Administration (TSA)  recently decided to maximize the efforts of their aviation and surface transportation security policies. Among others, cargo screening and pat-down methods are two of the areas in which TSA is heightening … Continue reading

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WikiLeaks “Hacktivists” on a Mission for Transparency

An article published Wednesday, Dec. 8, by FoxNews.com addressed attacks toward companies trying to censor information published on WikiLeaks. WikiLeaks is allegedly in the midst of a campaign called “Operation: Payback.” The article says MasterCard was the most recently attacked … Continue reading

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Weighing in on Marie Claire’s PR Disaster

“Kiss my fat rolls.” That was just one of more than 3,600 responses to a Marie Claire blogger’s post called, “Should ‘Fatties’ Get a Room? (Even on TV?).” The post, in which blogger Maura Kelly addresses her disgust for overweight … Continue reading

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Does the Cox/Arquette Split “Scream” Publicity Stunt?

Hollywood couple David Arquette and Courteney Cox announced last week they are splitting after 11 years of marriage. The couple coincidentally announced their split before the premiere of their upcoming movie, “Scream 4,” and Cox’s season premiere of “Cougar Town.” … Continue reading

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