PR students have had the importance of networking and mentors engrained in their minds since their first day on campus. Most teachers would argue that it’s “all about who you know” that will help you land that first job out of college. Mentors help you prepare for the real world better than any class ever [...]
Entries Tagged as ‘Uncategorized’
December 2, 2009
Grading PR in the Community
When we think about public relations, our mind usually pictures a corner office in a big-city agency or corporation. The first image is definitely not of a high school or elementary school. However, with budget cuts and rising operating expenses, public school systems have found it imperative to use public relations to keep students and [...]
November 13, 2009
After the Journey: My Priceless Experience at the 2009 PRSSA National Conference
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast, especially when you are busy learning, networking and having the time of your life.
First of all, what a success! I have to applaud the PRSSA National Committee [...]
November 8, 2009
Take Our Survey
Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide us with your feedback. We appreciate your comments and hope your answers will help us provide you with the most [...]
November 2, 2009
Innisfree Fundraising Event for Platform Online Magazine
Platform Online Magazine is hosting a fundraiser on Wednesday, November 4, at Innisfree Irish Pub in Tuscaloosa, Ala. The event will start at 8 p.m. and entertainment will be provided by the Hypsys. No cover for the night!
Proceeds for this event will help support our online magazine and funding for our trip to the annual [...]
May 12, 2009
Dove gets a little too fresh
Dove’s “Campaign for Real Beauty” revolutionized the perception of beauty in the media by showing real women, and not models, in its advertisements. This decision gave the brand a great deal of publicity, and Dove has a strong image, which supports “real beauty.” The “Evolution Commercial” features a woman who goes for a photo shoot [...]
April 3, 2009
Think Twice
Most people would be content for six months with a $100,000 salary and lying on an island in Australia’s Great Barrier Reef. With this job, you will only have to feed several hundred fish, clean the pool and check the mail. Other days may consist of trying out the latest spas or snorkeling through coral [...]
April 2, 2009
An Odd Place, Explained
The public perception of Jon and Kate Gosslin, stars of TLC’s hit television series Jon and Kate Plus 8, varies across the blogosphere, in turn putting PR professionals to work. Aspiring to work in the pubic relations field, I am going to treat the Jon and Kate Plus 8 image as a client, evaluate their situation [...]
March 30, 2009
A Schicky Situation
I woke up on a lazy Sunday morning and turned on the TV to one of my guilty pleasures, the Style Network. During the first commercial break I got up to get some water. When I returned, my friend had the TV paused and her jaw had dropped to the floor. [...]
March 25, 2009
Dear Mark Zuckerberg,
Dear Mark Zuckerberg,
How’s everything going? From the looks of the Facebook blog, I wouldn’t say it’s going well. Let me just give you a few highlights from the war zone.
“Thank you so much for these changes. I now have even less reason to come to Facebook.” -Karen
“Seriously, How can Facebook remain silent in the face of [...]
