Bitten by a Trend: Vampire Fever

What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current vampire phenomenon sweeping the nation, but yet it happened, and [...]

Men Are From Mars…

We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City fame. We see this type of woman portrayed in the media all the time, but where are all the men [...]

October Brings Social Media Changes

With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media are constantly evolving, and staying on top of the changes can be a challenge. This past month, two of the most popular social media, Facebook [...]

Lifestyles of the Rich and Famous

For nearly three years, “Gossip Girl” has been one of the most talked about shows on television. The show is featured on covers of major publications, like Rolling Stone and New York Magazine. The stars of the show are regularly mentioned in tabloid magazines and gossip Web sites. “Gossip Girl” also garners attention for its racy advertisements, [...]

Social Media Marketing Overload

I log onto my Facebook account. Another fan page request, this time for a cosmetic product I don’t even use. And even if I did use it, why on Earth would I feel the need to let everyone else on Facebook know that I am a passionate fan of this shampoo?
Many companies have begun infiltrating [...]

Save the Drama for Your Mama.

We all love hearing about the crazy drama going on in Hollywood every day, which is obviously why we call it “entertainment.” Drama in the entertainment industry is nothing new; it has been going on since the beginning of mass communication.
We will never forget the infamous Jon & Kate Plus 8 affairs, Britney Spears and [...]

Hitting the Target

Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus to Target.
That night Target offered a unique shopping experience. Hundreds of students packed the store from 10 p.m. to midnight to receive free gift bags [...]

The “Reinvention” of GM

When the country has been buzzing with the horrors of a failing economy for months, how do you look forward? What if your company has been forced to file bankruptcy and is in an industry that is slowly crumbling? If you are General Motors, you look inside for change and try to evoke a positive, [...]

One in a Million

A few weeks ago, I had the opportunity to be part of history in the making. I always wondered what that would feel like. Since I was a child, I had envisioned the entire scene. With a gold medal hanging around my neck, television reporters from around the country would be interviewing me. I would [...]