Category Archives: Leadership

Fierce in pink: “A Crucial Catch” initiative

by Hope Peterson Sunday night you are sitting down on the couch about to watch the Falcons and Panthers play some ’ball but instead of focusing on if your team wins the coin toss, your eyes are drawn to the … Continue reading

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The Spirit of Apple

by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology giant to do when its … Continue reading

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The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the position of the quarterback” when … Continue reading

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Making a Pointe

By: Katherine Baker In the recent film “Black Swan,” Natalie Portman stars as the ballerina in a production of “Swan Lake.” Portman won the Oscar for best actress for her performance, in which she did most of the dancing. Recently … Continue reading

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Eat What You Preach: Looking the Part

By Katherine Baker Consider this scenario: You walk into a hair salon with high hopes of looking like a supermodel the minute you walk out the door. The first woman you see glances at you and says, “Oh hi, I’m … Continue reading

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Favre’s Lips Are Sealed After “Out-of-Bounds” Texts

We thought the “sexting” epidemic only afflicted hormonally-charged, pubescent teens. Then the Brett Favre scandal hit newsstands across the nation. Allegedly, the 41-year-old Minnesota Vikings quarterback has been making passes both on the field and off; Jenn Sterger, a former … Continue reading

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Tiger Silenced, Nike Tees Off

Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months. Because many sponsors no longer … Continue reading

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Not Quite JLo

After several months of planning and preparation, with a sigh of relief, I’m happy to announce that I have successfully survived my first event planning experience. The University of Alabama’s Public Relations Student Society of America Chapter held its first … Continue reading

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Before the Journey: Hopes, Wishes and Expectations for the 2009 PRSSA National Convention

As I anxiously await my impending early November trip to San Diego, Ca., I think about how lucky I am to have the chance to experience everything that I will in less than a month. PRSSA will host its annual … Continue reading

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How to Find a Public Relations Mentor

While reading the PRSSA blog, I was reminded of great advice: find a mentor. The importance of a mentor in the PR field is extremely valuable, especially in today’s economy. As we come to the end of PRSSA/PRSA Relationship Month, the PRSSA blog emphasized the value … Continue reading

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