Monthly Archives: November 2011
A fishy venture
by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the … Continue reading
Filed under Trends
Putting the “relations” in public relations job searching
by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think of a place without the cushion of our parents’ security blanket, familiar faces and the excuse, “I’m only young once.” … Continue reading
Filed under Career, The Industry
Honesty in PR: #admitwhenYoumakemistakes
by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For insider trading scandals—honesty is crucial. For crisis communications—honesty is crucial. And for reputation management? Honesty. The Penn State scandal came with several … Continue reading
Filed under Ethics
The road back to Happy Valley
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska … Continue reading
Filed under Uncategorized
The road back to Happy Valley
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska … Continue reading
Filed under Career, The Industry
The three Rs according to Soledad
by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad O’Brien in her discussion on diversity with University of Alabama students Nov. 9. Because much of the internationally known journalist’s recognition … Continue reading
Filed under Career, The Industry
Throwback throwaways
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the … Continue reading
Filed under Career, The Industry
Storytelling: the core of PR
by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers suffering from a Twitter addiction, we utterly despise math and we tend to get too excited in the grocery store when we see good … Continue reading
Filed under Career, The Industry
Safe landing with good customer service
by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going through the motions like zombies. While I love to travel, I find myself loathing the “getting there” part. I’d rather not … Continue reading
Filed under Career, The Industry
For the PR practitioner, no news is bad news
by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work for AP style errors. But what happens when we get too immersed in the world of public relations … Continue reading
Filed under Career, The Industry
