Monthly Archives: October 2011
CSR: More than meets the eye
by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions based on what kind of corporate social responsibility (CSR) the … Continue reading
Filed under Ethics, The Industry
Banking on good PR
by Alex Reichenbach If you’ve been watching the news for the last few weeks, you’re probably familiar with the complaints Bank of America has been receiving. On September 29, Bank of America publicly announced its plan to charge customers a … Continue reading
Filed under Career, The Industry
PR is not the place for a broken watch
by Amber Parker Whether you are backstage at a Britney Spears concert, working on a press release from the White House or planning a consumer extravaganza at an agency, you will always have to be conscious of time. Timing is … Continue reading
Filed under Career, The Industry
HILEAF at its best
by Emily Diab Throughout my academic career, I’ve been constantly harassed by the phantoms of my own mind in creating the most creative, and sometimes downright stupid acronyms, in hopes that my college mind could cram just one more list … Continue reading
Filed under Ethics, The Industry
Fierce in pink: “A Crucial Catch” initiative
by Hope Peterson Sunday night you are sitting down on the couch about to watch the Falcons and Panthers play some ’ball but instead of focusing on if your team wins the coin toss, your eyes are drawn to the … Continue reading
Filed under Career, Leadership, The Industry, Trends
Disney roars again
by Jaley Cranford, editor As I walked into “The Lion King 3D” at 9:30 p.m., I assumed that anyone who wanted to see the animated flick was fast asleep in their Cinderella or Batman pajamas. I was wrong. A theater … Continue reading
Filed under The Industry, Trends
The Spirit of Apple
by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology giant to do when its … Continue reading
Filed under Leadership
Millenium hippies
by Dorothy Griffith “My favorite part about life these days is the ability to complain about it online.”—@hipstermermaid First they were beatniks. Then rock-n-roll fans, hippies, punks, rappers and more. Every generation has its version of counter culture and ours … Continue reading
Filed under The Industry, Trends
Brady and UGGs: The perfect pair
by Meghan Rodriguez Women love him and men secretly envy him. He’s won two Super Bowl MVP awards and holds the NFL record for most touchdown passes in a single regular season. He’s married to a Brazilian supermodel and recently signed a contract extension … Continue reading
Filed under Career, The Industry, Trends
Staying ‘tru’ to the moo
by Bailey Carpenter Growing up, the most glorious days of the week at my elementary school were chocolate milk days. We would all clamor and push for the door and fight over the brown cartons until every last one was … Continue reading
Filed under Career, The Industry, Trends
