Monthly Archives: February 2011
Does Calvin Klein know PR? Part One
by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the consumer. CK One, the name of its most popular unisex … Continue reading
Filed under The Industry
PR ethics: “With great power comes great responsibility”
By Megan Cotton Ethics in public relations has always been a hot topic without black and white answers, only shades of gray. To provide an open discussion on this topic, The Plank Center hosted a Webinar, “Ethics in PR Education,” … Continue reading
Filed under Ethics
Pauly D Does NOT Approve This Message
By Hannah McDaniel The current generation of consumers is unlike any other. Generation Y does not know how to handle positive reinforcement, and most of us respond best to negative criticism. We are fine with product placement — but do … Continue reading
Filed under The Industry, Trends
Plan to Plan.
By: Victoria Corley How much tangible knowledge can anyone pick up from reading a book, listening to a lecture or even studying for a test? Not too much. In a field such as public relations, it is vital for students … Continue reading
Filed under The Industry
It’s the people, stupid
By Katy Echols There once was a boy named Jim Porter who was journeying from Oklahoma City to Memphis. Upon arriving at the airport, he walked up to a kiosk and scanned his driver’s license to print his ticket. This … Continue reading
Eat What You Preach: Looking the Part
By Katherine Baker Consider this scenario: You walk into a hair salon with high hopes of looking like a supermodel the minute you walk out the door. The first woman you see glances at you and says, “Oh hi, I’m … Continue reading
Filed under Career, Leadership
Ted Leonsis: The New Approach to Sports PR
By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each share a common competitor: the … Continue reading
Filed under The Industry, Trends
Is Your Workplace Game Good Enough?
By Miriam Fry As more and more people become unemployed and are forced to re-enter the workforce, competition for available jobs increases, and we have to learn to step up our workplace game. It’s important to create your own personal … Continue reading
The iPhone 4: Verizon vs. AT&T
By Aman Judge With the recent news of Verizon Wireless selling the iPhone 4, the question arises if other iPhone users will make the switch from AT&T to Verizon. Although the iPhone 4 was exclusively on the AT&T network, Verizon … Continue reading
Filed under Trends
What PR Hath Snooki Wrought?
By Christine Kapurch Reality shows continue to flood the airwaves and consume our newspapers. The diverse demographics that are reached through these programs forces me to ask the question, is this just trashy TV or quite possibly the smartest PR … Continue reading
Filed under The Industry, Trends
