Monthly Archives: November 2009
Merry Holiday?
It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a banner advertising fresh-cut “holiday trees.” This caused quite an uproar … Continue reading
Filed under The Industry
Underground Information Trade Tops Global Drug Trade
Public relations is going viral. If we’re going to put our lives out there (wherever the Internet is), we must first consider who else is out there with us and what they’re capable of. Continue reading
Filed under Trends
Bitten by a Trend: Vampire Fever
What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I … Continue reading
Word of Mouth: Your Opinions Matter
Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s a no-brainer. I value my friends’ and family’s opinions over … Continue reading
Filed under The Industry
Tough Love in PR
Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these women follow his rules, he … Continue reading
Filed under The Industry
Men Are From Mars…
We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City fame. We see this type … Continue reading
After the Journey: My Priceless Experience at the 2009 PRSSA National Conference
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast, especially when you are busy learning, networking and having the … Continue reading
Filed under Uncategorized
Take Our Survey
Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide us with your feedback. We … Continue reading
Filed under Uncategorized
Stereotyping Sexy PR Women
Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful and sexy. Singlehandedly, Samantha Jones changed the image of public … Continue reading
Filed under The Industry
